Tag Archives: netlinking

How to submit to directories

An easy way to increase your ranking is and stay, since a long time, directory submissions. But… be aware to do it right!

To submit a website in multiple directories is a very boring activity (not to say pain in the ass) and repetitive. That’s the reason why you have to optimise your work so it’s most efficient as possible, and suffer a little bit for having some results.

do not submit massively in directories

Especially for a young website, Google will it find rather suspect if many hundreds backlinks appear in one shot. Don’t take useless risks, submit your website in maximum 10 directories per week. First, your website won’t be published on every of them, because some directories are abandonned, what may be hard to know prior to submit your website to it. Then, your submission’ll published randomly in time, and Googlebot’ll also crawl randomly on these directories, so it gets backlinks in a diluted way, which is good for your "natural evolution".

(almost) all unique titles and descriptions

Another mistake would be to use the same description for your 200 directory submissions; it exposes the page where your site is published to duplicated content (simplier: your website won’t show up in SERPs). It may avoid the directory to rank on some queries; it’s often interesting to have directories ranked under you on Google, this way you occupy indirectly the battlefield. Another reason not to duplicate descriptions is that lots of webmaster will delete submissions that has already-indexed content (I do the same on Annuaire Design and Annuaire blogs design).

To make directory submissions, you need to be good at writing, and to own a good synonym dictionnary. usally, I do write a bunch of 255 characters long descriptions, all different. Then I use each of them for about 5 directories if I don’t know if they’re "alive". For good directories, write a real unique description.

Then, why different titles? Not for duplicated content. It’s rather because most of time, the link from the directory to your website is anchored on the title you wrote… it becomes then anchor text. Write a big list of anchor titles (avoid keyword list, must look natural), and vary them regularly.

track what’s happening with your submissions after

In my opinion, this is a very important step. If you subscribe weekly multiple websites each to a dozen of directories, you’ll be lost very soon, and you’ll try often to subscribe to directories you already did. It’s why it would be a good idea to create a Excel list, one line per directory, check if you submitted to this directory, and check if the directory published your website or not (when you get confirmation afterwards).

It will also allow you to target which directories are quick, and especially those who doesn’t publish anything anymore. It’s pretty useful if you launch another site afterwards, you take this list back and it avoids you wasting your precious time.

how to subscribe to more directories, faster?

Avoid all solutions where you may read the word "automatic"… the only efficient way to subscribe in directories is to do it yourself, one by one; or with a good semi-automatic tool.

A semi-automatic tool will fill up all directory’s form fields for you, all you have to do next is to fill up the captcha (human verification code) and send the form. This kind of tool saves a lot of time for forms, which is quite cool, but you still have to write tons of descriptions.

To do this, there are many US softwares (I can’t suggest one, I never used a US one).

If you’re looking for a mid-way free solution, there’s the great Firefox plugin InFormEnter. This plugin adds a button next to each fields of a form, which gives you access to a menu with all you presetted titles, descriptions, emails, etc. It’s slower than softwares but it’s quite nice to use.

Well choose directories

Many directories are

Beaucoup d’annuaires sont bluntly ugly link dumps, more or less abandonned and without quality criterions. This kind of place is not worth the loss of time. Not all directories are great, there are so much directories that you must choose. For example, you should not pay to subscribe to a directory…

There are some directories where it’s hard to be published, but you have to try because a link there is better than a bunch of links in poor directories. You’ll find easily a list of these directories on Google.

General directories, it’s great, there are plenty of them, but if you find a specialised directory corresponding to your site Web’s field, you must subscribe there. A link to your website, when it’s placed in a corresponding context, is more worth than a normal non-context link.

Last advice : avoid RSS directories if your website is young. These directories are more "important" to Google than you are, and as they publish your own content, they can easily rank over you, even maybe penalize you for duplicated content. Truncate your RSS feeds to let only a little introduction to the articles. If you don’t have RSS feed on your website, and you would like how to do it, I invite you to read my tutorial that teaches how to create a dynamic (PHP) RSS feed.

I have also written an article that provides a list of directories that validates good submissions within 72 hours (but french directories, sorry! Maybe english ones soon, do you have any suggestion?).

Have fun!

How to rank a website

Website Ranking is a step that becomes more and more important during the creation processus of a website.

Here is a list, ordered by importance, of factors that can influence your ranking. You must not forget anything from this list.

These are points not to forget when you create a websites. For a lot bigger list, I would recommend you to visit SeoMoz – Google Search Engine Ranking Factors.

Keywords in the <TITLE> tag

First, use different <title> tags on every page. Choose well which keywords will be in the title; your <title> tag should be a summary of the main subject of the page. A common way to do this is to include the subject of the page, and then, the name of the website. For instance :

MP3 players, stereo – Electronics shop

Number of backlinks to your website, and popularity of them

More there are websites that have links to your website, more your site is popular to Google. More these websites are popular, more you’ll become popular. Be aware not to abuse; if you create thousands of backlinks for a brand new website in one shot, Google may notice it and put you deep into the sandbox, or blacklist you.

To subscribe to good quality directories, and look for partnership without having a break are needed efforts to put your website on the map. For directories subscriptions, 5 to 10 per week is a good rate. If you have a RSS feed, you should also submit your website to RSS directories.

Keywords in the page itself

You must write your contents using the keywords you want to rank. Here, the keyword density is pretty important (the % for presence of the keyword in the whole page). For instance :

The Electronics shop is selling many MP3 player brands : Ipod, Samsung, Sandisk, etc.

You can help you to choose the right MP3 player for you, because we know MP3 players pretty weel!

It is important not to abuse; we must not be able to notice that you tried to put your keywords everywhere. It must be present a couple of times in your page, if you wish use it for your Google ranking.

Keywords in <h1> tag

Heading <h1> is something like the title of your page, like the <title> tag. Moreover, it is common to use the same information in the  <title> tag that in <h1>.

Keywords in the domain name

Importance of keywords in a domain name is often a debate, but we could say it remains to be an important factor. If I own the domain name electronics-shop.com, it may help for keywords « electronics shop ». The URL would be bolded in Google results someone would search those keywords.

Keywords in page URL

You must pay attention to names of PHP and HTML files, or better :use URL Rewriting. For instance :


is much better than :


Note that Google don’t like to see too much parameters in an URL, like it the second part of the example.

Keywords in headings <h2>, <h3>, etc.

These headings may be interpreted in a way as much important as <h1> tag. Try not to repete in <h2> what was already in <h1> or <title>. The goal of those headings is to show a hierarchy of content. Use it correctly, and if it doesn’t give anything more to the content organisation, don’t use it at all.

Keywords in DESCRIPTION meta tag

You must use a different DESCRIPTION meta on every page, containing well chosen keywords. Think of the DESCRIPTION meta tag as being a description of your <title> tag, because both will appear, most of time, in Google results page.

Valid and correct use of HTML language

HTML isn’t very complex, but lots of people don’t use it coherently. Google likes clean HTML, well scripted and W3C valid.

That’s it, it was only a little preview of facts you must think about, when you create a website. You should also submit a Google Sitemap, and be sure to use valid XHTML.